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Discover More About Our Story

Embrace the elegance and luxury that defines us. Dive into the world of craftsmanship and innovation that fuels our passion for exceptional timepieces.

Welcome to Rollii

We are a NYC based luxury watch company that specializes in buying and selling New and Pre-owned luxury watches from the finest Brands such as Rolex, Patek Philippe, Audemars Piguet, and Omega, etc. We invite you on a journey to feel the heartbeat of horology as you explore the secrets of craftsmanship, innovation, and heritage with us. We are currently only focusing on serving customers based in North America (USA & Canada). We hope to expand our coverage in other global markets in the near future.

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Authenticity Guarantee

We only present timepieces with complete box and paper. Every timepiece is authenticated by our expert horologist and comes from our authorized dealer network. When you shop with us, you can have the peace of mind that every timepiece is guaranteed to be 100% authentic. 100% customer satisfaction is what we achieve, especially with many long-time returning customers.

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Our Services

At Rollii, we have access to a robust network of authorized dealers. If you have a particular time piece in mind, please leverage our "Source a Timepiece" service to request a specific make and model. We will do our best to keep you informed on the time and availability of the timepiece to meet your expectation.


For Lady-Datejust Rolex watches only, we accept orders on specific configurations. Please check out the "Lady Watches" page for more details.

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Selling you watch is made easy with Rollii. Please fill out the required information on the "Sell Your Watch" page to receive a timely quote from us.

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We look forward to helping you embark on a journey to discover the stories behind our timepieces, a compilation of elegance and precision that transcends generations.

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All the best,

The Rollii Team

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